An auctioneer and her assistants scan the crowd for bidders
An auction
is the process of buying and selling
things by offering them up for bid, taking bids, and then selling the item to
the highest bidder. In economic theory an auction is a method for determining
the value of a commodity that has an undetermined or variable price. In some
cases, there is a minimum or reserve price; if the bidding does not reach
the minimum, there is no sale (but the person who puts the item up for auction
still owes a fee to the auctioneer). In the context of auctions, a bid is an
offered price.
Auctions are publicly seen in several contexts:
- in the
antique business, where besides being an opportunity for
trade they
also serve as social occasions and entertainment
- in the sale of
collectibles such as stamps, coins, classic cars, luxury real estate,
and fine art
- for the sale of
second-hand goods of all kinds, particularly house clearances and online
auctions
- in
thoroughbred horseracing, where yearling horses are commonly auctioned
off; and
- in legal contexts where
forced auctions occur, as when one's farm or house is sold at auction on the
courthouse steps.
Although less publicly visible, the most economically important auctions are
those in which the bidders are businesses or corporations. Examples of this type
of auction include:
- sales of businesses
- spectrum auctions, in which companies purchase licenses to use portions
of the
electromagnetic spectrum for communications (for cell phone networks,
for example)
- timber auctions, in which companies purchase licenses to log on
government land
- electricity auctions, in which large-scale generators and consumers of
electricity bid on generating contracts
- environmental auctions, in which companies bid for licenses to avoid
being required to decrease their environmental impact
- debt auctions, in which governments sell debt instruments, such as
bonds, to investors. The auction is usually sealed and the uniform price
paid by the investors is typically the best non-winning bid. In most cases,
investors can also place so called non-competitive bids which indicates an
interest to purchase the debt instrument at the resulting price, whatever it may be.
The world's three largest
auction houses are Christie's, Sotheby's and Bonhams. Internet
auctions have become very popular; the world's largest auction site is
eBay.
Auction catalogs are frequently printed and distributed before auctions of
rare and/or collectible items; these catalogs may be very elaborate works, with
considerable details about the items being auctioned.
Auctioneers are usually trained in the legal and practical aspects of
conducting auctions. Some jurisdictions require auctioneers to be licensed and
bonded. In the U.S.,
auctioneers who have completed Auctioneer School commonly use the title
Colonel and are given this honorary title because in the U.S. Civil War,
Colonels of the armies were called upon to auction off the spoils of war.
Types of auctions
Tuna auction at the
Tsukiji fish market in Tokyo
-
English auction: This is what most people think of as an auction.
Participants bid openly against one another, with each bid being higher than
the previous bid. The auction ends when no participant is willing to bid
further, or when a pre-determined "buy-out" price is reached, at which point
the highest bidder pays the price. The seller may set a 'reserve' price and
if the auctioneer fails to raise a bid higher than this reserve the sale may
not go ahead.
- Dutch auction: In the traditional Dutch auction the auctioneer
begins with a high asking price which is lowered until some participant is
willing to accept the auctioneer's price, or a predetermined minimum price
is reached. That participant pays the last announced price. This type of
auction is convenient when it is important to auction goods quickly, since a
sale never requires more than one bid. The Dutch auction is named for its
best known example, the Dutch
tulip
auctions; in the Netherlands this type of auction is actually known as a "Chinese
auction". "Dutch auction" is also sometimes used to describe online
auctions where several identical goods are sold simultaneously to an equal
number of high bidders. Economists call the latter auction a multi-unit
English ascending auction.
- Sealed first-price auction: Also known as Sealed High-Bid Auction
or First-Price Sealed-Bid Auction (FPSB). In this type of auction all
bidders simultaneously submit bids so that no bidder knows the bid of any
other participant. The highest bidder pays the price they submitted.
- Sealed second-price auction, also known as a
Vickrey auction: This is identical to the sealed first-price
auction, except the winning bidder pays the second highest bid rather than
their own. In theory, this is mathematically equivalent to the English
auction, because in both the first-place bidder receives the item at a price
equal to the second-place bidder's willingness to pay, plus the bid
increment. True strategic equivalence requires a modified model of the
English ascending auction in which the price rises continuously with bidders
choosing when to drop out. When all but one bidder drops out, the good is
allocated to the remaining bidder at the price at which the second-to-last
bidder dropped out. Implemented as such, this is known as a Japanese
Auction.
- Silent auction: This is a sealed variant often used in
charity
events, but involving the simultaneous sale of multiple items. Participants
submit bids normally on paper, near the item. They may or may not know how
many other people are bidding or what their bids are. The highest bidder
pays the price they submitted.
-
Procurement auction: This kind of auction reverses the roles of
seller and buyer. The buyer puts out an
RFQ for a given
commodity and providers offer progressively lower prices in hopes of getting
the business. At the end of the auction, the lowest bid wins.
- Digital art auction: In this indefinitely long auction, designed
for unreleased works that are trivially reproducible at zero cost
(recordings, software, drug formulae), bidders openly submit their maximum
bids (which may be adjusted or withdrawn at any time). The seller may review
the bids and close with a price of their choosing at any time—the successful
bidders that pay this price are those whose bid meets or exceeds it, and
these are the only bidders who receive a copy of the item.
- Open outcry auction: This type of auction is used in
stock exchanges and commodity exchanges, where trading occurs on a trading floor and traders
may enter verbal bids and offers simultaneously. Transactions may take place
simultaneously at different places in the trading pit or ring. This type of
auction is being replaced by electronic trading platforms.
-
Unique bid auction: In this type of auction users post blind bids
and are given a range of prices they can place a bid in, often a capped
limit. The highest, or lowest, unique bid wins. For instance an auction is
given a maximum bid of 10. If the top five bids are 10, 10, 9, 8, 8 then 9
would be the winner being the highest unique bid. This a popular online type
of auction.
- Buy-out auction: This auction has a predetermined buy-out price
in which the bidder can end the auction by accepting the buy-out price. The
buy-out price is set by the seller. The bidder can choose to bid or use the
buy-out option. If no bidder chooses to utilize the buy-out option, the
auction ends with the highest bidder winning the auction.
- Combinatorial Auction: In some cases, a buyer's value for the
goods that are up for auction is a complex interaction of the type and
number of goods he receives (known as a "bundle"). For instance, if bicycle
wheels and bicycle frames are sold separately in an auction, a bidder may
value a bundle consisting of a single wheel or a single frame at $0, but may
value the bundle of two wheels and one frame at $200. If forced to purchase
each component of a bundle in a separate auction, the bidder faces a
dilemma: bidding enough to win the components of the bundle that are sold
first may result in a financial loss if he fails to win the components that
are sold later, but failing to purchase the components that are sold first
ensures that he will not win the bundle. This dilemma can be overcome by
selling all goods simultaneously and allowing buyers to submit bids on
combinations of goods. Such combinatorial bids may offer to pay a certain
amount if all units of a buyer-specified bundle are awarded, but nothing
otherwise. They may also offer to purchase one bundle of goods or another,
but not both. Sorting out which buyers win which bundles (and sometimes the
amount they must pay for them) is usually computationally complex. This
complexity is overcome by feeding the bids into an optimization algorithm
(such as a linear programming problem).
If more than one identical item is sold, there are two possible
generalizations of the second-price auction. In a uniform-price auction, all of
the winning bidders pay the price submitted by the highest non-winning bidder.
Bidders will not typically bid their true value in a uniform-price auction with
multiple units. In a Vickrey auction, the pricing rule is more complicated, but
preserves the property that bidders will bid their true valuation. It is also
possible to auction each identical item individually. Once each item has been
priced, the winning bidder is entitled to buy the remaining goods at the same
price. Items the winning bidder opts not to purchase are auctioned again. This
system creates a tension between the desire to hold back on bidding since later
items will almost certainly be cheaper, and the chance that by losing the first
round of bidding all possibility of purchasing will be lost.
Bidders in the traditional Dutch auction and sealed first-price auction will
tend to underbid what they believe the item is truly worth in hopes of getting
the item for less, or in order to avoid the
winner's curse. This behavior is known as bid shading. These two auctions
are also theoretically equivalent, but in practice Dutch auctions will produce
less revenue than sealed first-price auctions (one of the important results of
Experimental economics).
Work in the theory of auctions contributed to Vickrey's 1996
Bank of Sweden Prize.
See also
External links